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New Delhi, December 16 (IANS): Swimming Australia on Friday announced an innovative partnership with Tech Mahindra to empower high-performance athletes with data-driven insights ahead of the 2024 Olympic and Paralympic Games in Paris.
Tech Mahindra — a provider of digital transformation, consulting and business reengineering services and solutions — will join Australia’s leading Olympic and Paralympic sport as an official technology partner.
The company, which is also investing significantly in Australia’s digital and data capabilities, will provide technical support in all aspects of the national governing body, including high performance, participation, fan engagement and administration.
Tech Mahindra’s expertise, coupled with Swimming Australia’s desire to be data-driven, will equip coaches and athletes with sporting insights ahead of the 2024 Olympic and Paralympic Games. Athletes will be able to take advantage of new-age technologies and advanced platform services to improve their game and ensure an engaging fan experience.
The company’s next-generation digital engagement platform will help Team Swimming Australia drive hyper-personalised, data-driven fan experiences using cutting-edge technologies such as Artificial Intelligence (AI), Augmented Reality (AR)/Virtual Reality (VR), among others.
Swimming Australia CEO Eugenie Buckley believes the new partnership reflects swimming’s status in the sporting landscape and will help its continued growth and development over this next decade of opportunities.
“Our Australian Dolphins have long been leaders and the envy of our peers in international swimming in terms of the technology used to deliver world-class performance for our athletes and coaches and now, leveraging Tech Mahindra’s expertise as global technology pioneers, we can continue to lead there.” a culture of innovation across our business,” Buckley said in a statement.
“As Australia’s most popular Olympic and Paralympic sport, and with 1 in 5 Australians participating in some form of swimming activity across the country, we currently have millions of touch points with the community and working in partnership with Tech Mahindra we will continue to evolve and enhance our digital experience as we would ensure that it is seamless and engaging, both for fans and participants,” he added.
On the other hand, Anuj Bhalla, Digital and Cloud Transformation Leader, President and SBU Head, APJI Enterprise, Tech Mahindra said that cloud technology has changed the entire landscape of the sports industry.
“At Tech Mahindra, we have been investing heavily in sports technology to reimagine fan and community experiences across channels and sports. Accordingly, our partnership with Swimming Australia is a major step forward in enhancing our local presence in the Australian sports market and strengthening our sports technology portfolio. Swimming Australia is the peak governing body for swimming in Australia with a huge network of clubs and registered members nationally,” Bhalla said.
“Furthermore, swimming has a rich history in Australia and continues to be the most prolific Olympic sport.” Australia has long led, on the world stage, in swimming and produced many legendary champions in this sport. To sustain this momentum, we will empower high-performance athletes and teams with critical insights based on cutting-edge AI/analytics solutions,” he added.
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