Tech Mahindra has come on board as the digital partner for the 44th FIDE Chess Olympiad
Viswanathan Anand, five-time world chess champion, teams up with Tech Mahindra to advise on next-generation chess technology and engagement
Lausanne – June 1, 2022: The International Chess Federation and All India Chess Federation are strengthening their partnership with Tech Mahindra, a leading provider of digital transformation services and solutions, consulting and business reengineering, to deliver the next generation digital fan experience using Fan Nkt.Nov. As part of this global tie-up, Tech Mahindra will join as the digital partner for the FIDE Chess Olympiad, which will be held in India for the first time.
This will be the 44th edition of the FIDE Chess Olympiad, which will be hosted in Chennai from July 28 to August 9 with the Government of Tamil Nadu as the host and main sponsor. At the Olympics, Viswanathan Anand, five-time world chess champion and Indian chess legend, will work with Tech Mahindra to advise on next-generation chess technology and fan engagement.
Arkady Dvorkovich, President of FIDEsaid: “Throughout history, chess has always been at the forefront of technology. This was the case with the invention of the printing press, the telegraph, the Internet and artificial intelligence: chess has always been a testing ground for human inventiveness. This agreement between FIDE and Tech Mahindra continues this tradition and will allow fans to enjoy chess through an interactive platform while giving us innovative ways to promote the game. We are very excited to be partners with such an innovative company, with all the possibilities that this cooperation opens up for us”.
Tech Mahindra will be the first company to participate in the FIDE Chess Olympiad. Furthermore, the organization will also strengthen its commitment to diversity and inclusion and join the FIDE Women’s World Cup and Women’s Grand Prix.
Jagdish Mitra, Chief Strategy Officer and Head of Development, Tech Mahindra, said: “The history of the game of chess goes back nearly 1,500 years, and its origins can be traced back to India. It is a matter of great pride for us at Tech Mahindra to support FIDE and AICF to provide a next-generation digital experience to connect with the world’s chess fans. This is a major step forward in our commitment to enable a digitally powered ecosystem that will help us bring chess to its rightful position globally. With the merging of new-age technologies and digital platforms, we believe that this strategy game based on the art of decision-making can be popularized even more and among a larger audience.”
Bharat Singh Chouhan, General Secretary, All India Chess Federation, said: “We are pleased to welcome Tech Mahindra as a digital partner for a historic opportunity for chess in India. We look forward to working with the team to make the FIDE Chess Olympiad a great success.”
Viswanathan Anand, five-time world chess champion and Indian chess legend, said: “It is a great moment for Indian chess to host a historic Olympics with a great team, and I look forward to working with FIDE, AICF and their digital partner – Tech Mahindra. Their expertise in using technology to provide chess fans with a unique experience will be a great highlight of the Olympics.”
As part of the partnership, Tech Mahindra will provide digital technology solutions such as Fan Nkt.Nov to redefine the experience for fans worldwide.
Fan Nkt.Nov will power data-driven hyper-personalized fan experiences using Artificial Intelligence (AI), Augmented Reality (AR)/Virtual Reality (VR) and other cutting-edge technologies to bring fans closer to the game and action in real-time.
AICF is the central governing body for the game of chess in India. Founded in 1951, the federation is affiliated with the Federation Internationale des Echecs, (FIDE), the world chess body.
With 33 Affiliated Units, 7 Special Units and thousands of Auxiliary Units functioning under these entities spread across the country to assist the Federation, the All India Chess Federation is very active in furthering its objective of promoting the game of chess. AICF’s vision is to make India the strongest chess nation in the world, both in terms of quality and numbers.
About Tech Mahindra
Tech Mahindra offers innovative customer-centric digital experiences, enabling businesses, associates and society to rise. We are a $6 billion organization with 151,000+ professionals in 90 countries, serving 1,224 global clients, including Fortune 500 companies. We are focused on leveraging next-generation technologies, including 5G, Blockchain, Quantum Computing, Cyber Security, Artificial Intelligence and more much more, to enable end-to-end digital transformation for global clients. Tech Mahindra is the only Indian company in the world to receive the Terra Carta seal of HRH The Prince of Wales for its commitment to creating a sustainable future. We are the fastest growing brand in “brand power” and among the top 7 IT brands in the world. With the NKST.NOVTM framework, Tech Mahindra aims to advance the “Human Centric Experience” for our ecosystem and drive disruption with synergies arising from a strong portfolio of companies. Tech Mahindra aims to deliver tomorrow’s experiences today and believes that ‘The Future is Now’.
We are part of the Mahindra Group, founded in 1945, one of the largest and most respected multinational federations of companies with 260,000 employees in over 100 countries. It enjoys a leading position in agricultural equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban life, with the aim of driving positive change in the lives of communities and stakeholders to enable them to rise.
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Abhilasha Gupta, Global Corporate Communications and Public Relations
The International Chess Federation (FIDE) is the governing body of the sport of chess and regulates all international chess competitions. Constituted as a non-governmental institution, it was recognized by the International Olympic Committee as a global sports organization in 1999.
FIDE is currently headquartered in Lausanne, but was originally founded in 1924 in Paris under the motto “Gens una Sumus” (Latin for “We are one family”). It was one of the first international sports federations, alongside the governing bodies for the sports of football, cricket, swimming and motor racing. It is now one of the largest, comprising 199 countries as associate members, in the form of national chess federations. Today, chess is a truly global sport, with tens of millions of players on every continent, and more than 60 million games are played on average every day.
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