Swimming Australia is excited to announce an innovative new partnership with Tech Mahindra, a leading provider of digital transformation, consulting and business reengineering services and solutions.
Tech Mahindra will join Australia’s leading Olympic and Paralympic sport as an official technology partner, providing technology support in all aspects of the national governing body, including high performance, participation, fan engagement and administration.
With a presence in 90 countries worldwide and more than 1279 global customers, Tech Mahindra is a leader in leveraging next-generation technologies to deliver innovative customer-centric digital experiences. further, Tech Mahindra is also investing significantly in Australia in digital and data capabilities to deliver a comprehensive technology suite and enhance the customer experience. This partnership will be a step forward in strengthening Tech Mahindra’s position in the region as the organization plans to increase localization and industry leading growth in the ANZ market.
Tech Mahindra’s expertise, coupled with Swimming Australia’s desire to be data-driven, will equip coaches and athletes with sporting insights ahead of the 2024 Olympic and Paralympic Games to be held in Paris. Athletes will be able to take advantage of new-age technologies and advanced platform services to improve their game and ensure an engaging fan experience.
As part of this collaboration, Tech Mahindra and Swimming Australia will continue to focus on user experience while developing technology that will build on the enhanced technology footprint provided by the website. Tech Mahindra’s next-generation digital engagement platform will help Swimming Australia drive hyper-personalised, data-driven fan experiences using cutting-edge technologies such as Artificial Intelligence (AI), Augmented Reality (AR)/Virtual Reality (VR), among others.
Swimming Australia CEO, Eugenie Buckley, believes the new partnership reflects the status of swimming in the sporting landscape and will aid its continued growth and development over this next decade of opportunity.
“Our Australian Dolphins have long been a leader and the envy of our peers in international swimming in terms of the technology used to drive our athletes and coaches to perform on the world stage and now, leveraging Tech Mahindra’s expertise as global technology pioneers, we can continue to lead there.” a culture of innovation across our business,” Buckley said.
“As Australia’s most popular Olympic and Paralympic sport, and with 1 in 5 Australians participating in some form of swimming activity across the country, we currently have millions of touch points with the community and working in partnership with Tech Mahindra, we will continue to evolve and enhance our digital experience.” to ensure it is seamless and engaging, for fans and participants alike.”
“In addition, we are excited to see the lens that Tech Mahindra can bring to our high-performance environment to maintain our competitive edge and ensure that our coaches and athletes receive the most up-to-date data they need in their ongoing preparations for Paris.”
“We embrace our role as technology leaders in the sport and not only believe this partnership with Tech Mahindra will cement that position, but will allow us to work together to set a new benchmark for what is possible in this space.”
Anuj Bhalla, Digital and Cloud Transformation Leader, President and SBU Head, APJI Enterprise, Tech Mahindra said, “Cloud technology has changed the entire landscape of the sports industry. Today, the sports business is all about knowing what fans want and providing them with hyper-personalized experiences. At Tech Mahindra, we invest heavily in sports technology to reimagine fan and community experiences across channels and sports. In line with this, our partnership with Swimming Australia is a major step forward in strengthening our local presence in the Australian sports market and strengthening our sports technology portfolio. Swimming Australia is the peak governing body for swimming in Australia with a vast network of clubs and registered members nationally. Furthermore, swimming has a rich history in Australia and continues to be the most prolific Olympic sport. Australia has long led, on the world stage, in swimming and produced many legendary champions in this sport. To sustain this momentum, we will empower high-performance athletes and teams with critical insights based on cutting-edge AI/analytics solutions. We are confident that this collaboration will enable Swimming Australia to strengthen its position as a technological leader in the sport. Further, we will continue to catalyze future readiness and transform customer experiences through our end-to-end digital transformation solutions.”
This partnership is in line with Tech Mahindra’s focus on digital growth, under the NKST.NOV™ framework, which aims to advance the “Human Centric Experience”, Tech Mahindra focuses on investing in new technologies and solutions that enable digital transformation and meet evolving needs. customer.
About Swimming Australia
Australia is a swimming nation, we learn to swim before we walk. Surrounded by beaches, surrounded by oceans and dotted with lakes, 5.5 million Australians are part of our growing swimming family across the country. Our vision is to be globally admired for our performance, in and out of the water, and we live that vision every day by inspiring Australians to be the best swimmers they can be – from the little people to the elite. Powered by hard work, enhanced by innovation and driven by a future focused on wellbeing and sustainability, we are Swimming Australia, champions of performance, participation and the planet.
About Tech Mahindra
Tech Mahindra offers innovative customer-centric digital experiences, enabling businesses, associates and society to rise. We are a $6 billion organization with more than 163,000 professionals in 90 countries serving 1,279 global clients, including Fortune 500 companies. We are focused on leveraging next-generation technologies, including 5G, Blockchain, Metaverse, quantum computing, cybersecurity, artificial intelligence and more, to enable end-to-end digital transformation for global clients. Tech Mahindra is the only Indian company in the world to receive the Terra Carta seal of HRH The Prince of Wales for its commitment to creating a sustainable future. We are the fastest growing brand in “brand power” and among the top 7 IT brands in the world. With NKST.NOVTM Tech Mahindra aims to advance the “Human Centric Experience” for our ecosystem and drive disruption with synergies arising from a strong portfolio of companies. Tech Mahindra aims to deliver tomorrow’s experiences today and believes that ‘The Future is Now’.
We are part of the Mahindra Group, founded in 1945, one of the largest and most respected multinational federations of companies with 260,000 employees in over 100 countries. It enjoys a leading position in agricultural equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban life, with the aim of driving positive change in the lives of communities and stakeholders to enable them to rise.