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During the Covid-19 pandemic, digital transformation initiatives have been witnessed in high gear across industries. Companies have deployed more remote onboarding and training software than ever for employees who work from home, but the return on investment in those software was only possible once employees started using the software in full. In such a scenario, many companies have found digital adoption platforms (DAPs) like Whatfik to come to the rescue. Whatfik’s platform helps in the overall digital transformation of a company by helping in change management, employee onboarding, remote training, etc.
Khadim Batti, Co-Founder, Whatfik
“Our modules are customized according to user needs; easy-to-understand contextual guidance and step-by-step instructions help end users understand the functionality of the solution and get on board quickly. By improving adoption in this way, customers can realize a faster return on investment on their business software investments.” says Khadim Batti, co-founder of Whatfik.
Infosis, Wipro, Icertis and Sirion Labs are some of the companies that have implemented their DAP solution on their internally developed applications and then formed strategic partnerships. “Over the past year, as companies have worked remotely, looking for new ways to engage with their employees, customers and partners, our customer service app engagement has increased by 150% every month, compared to pre-Covid” , says Batti.
Batti says the company is working on some exciting capabilities that can revitalize user experience in organizations, including its new Product Analytics, NudgeAlong and DoubleSlash. “These new technologies will help organizations analyze the adoption of their products, allowing them to maximize their technology, provide a mechanism for each user to create and share knowledge with other users, and allow users to collaborate in real time without spending time sharing context outside.” application, respectively,” adds Bati.
Bati believes that while many people are aware of the problems his company addresses, they may not be aware that there is a viable solution for web-based, mobile and desktop applications. “Solving this is the biggest task we have right now.” We are fully committed to empowering businesses to maximize business results by removing technology complexity from the customer’s perspective. As we consistently deliver a better user experience, we will continue to innovate.”
According to Bati, The most important step towards profitability is to ensure that the company is positive in terms of unit economics. “For companies like us, CAC – Customer Acquisition Cost, Gross Margin Retention Rate and LTV ie. lifetime value, clearly shows the health and will of the company to become profitable. Sometimes technology companies invest up front to acquire customers and gain market share, but if the unit economics are positive, the companies will become profitable. with faster growth, it’s okay to have some EBDITA negative margins, as long as the Rule of 40 and unit economics are adhered to,” Batty says.
The company is also listed on the Hurun India Future Unicorn List 2022, and recently raised $90 million in Series D funding led by SoftBank Vision Fund. On future plans, Batti says, “We plan to grow 2.5x in Asia Pacific by next year with strategic hires in Australia, Singapore, Japan and India, and aim to grow globally by over 70% year-on-year.” years. We are thrilled to maintain our leadership in this market as a global SaaS start-up in the digital adoption platform industry.”
Fact sheet
● Year of establishment – 2014
● Number of employees – 800+ employees
● External funding received so far – $139.8 million
● Major clients – ICICI Bank, Akis Bank, Decathlon International, Wipro, Columbia Asia Malaysia, Tech Mahindra, Infosis, Mahindra Comviva.
● Any IP developed/patented: 2
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