Sanfe, a D2C brand that addresses women’s care needs, has announced the appointment of Amar Wadhva as a board member.
Wadhva comes with a vast experience of over 25+ years with her expertise in brand strategy, advertising, consulting, media and research. For the past 13 years, he has been running his own consulting company – CristalEyes – which has worked with brands such as Whirlpool, Daikin, Mercedes, Maruti, Michelin, Tech Mahindra, Carlsberg, Sun Pharma among many others. He has also worked extensively with start-up companies such as Infra.Market, Cashifi, Mooving, Lectrik, etc.
In his role, Wadhva will lead them in future growth strategy, new product development, team and culture implementation, and sharpening Sanfe’s marketing efforts.
Commenting on the appointment, Archit Agarwal, FounderSanfe said in a statement, “Amar is an excellent addition to our leadership team with his deep insight and extensive experience in brand marketing and strategy.” He has been a founding member since our early days and we are confident of our strong growth trajectory.”
Upon his appointment, Wadhwa said: “I’ve seen it grow at a rapid rate over the last few years.” I’m excited about the opportunity to help create a really powerful brand and business that addresses the issues of underserved bodies for women.”