Minneapolis-St. Paul International Airport (MSP) recently added four new airports (opens in new tab)dvLED displays from LG Business Solutions to its digital display network are designed to enhance and modernize the airline experience as part of the airport’s multi-year modernization. Large direct-view LED screens installed above the north and south exit escalators provide airport authorities and advertisers with a bright and eye-catching visual to convey their message to arriving and departing travelers.
“The digital display allows us to make the most of the space on exit escalators that were previously used to hang printed messages. We can now distribute and communicate important information and offer local businesses a bigger, bolder and bolder way to get their message in front of visitors,” said Eduardo Valencia, chief information officer of the Metropolitan Airport Commission, which oversees MSP and several regional airports.
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Each escalator area has a large dvLED display with a pixel pitch of 2.9 mm mounted on top of a small ticker-type display with a pixel pitch of 2.5 mm. The main screen for the South Gateway is vertically oriented and measures 14.75 feet wide by 21.3 feet high, while the main screen for the North Gateway is installed in landscape orientation and measures 14.75 by 8.2 feet. Both main displays use LG’s unique dvLED half-cabinet, which allows designers to increase screen size in areas where additional full dvLED cabinets will not fit.
“LG has played a key role in efforts to restore the airport’s digital signage infrastructure. Multiple LCD screens have been installed throughout the building, and now these new dvLED screens,” said Dan Werbski, transportation account manager for LG. “Both are planned for the future.”
The LG dvLED display was sourced from Bluum Technology, a solution-focused project developer and technology vendor. Heidi Harvey, Bluum’s account executive, explains the company’s growing appetite for dvLED displays in many industries as prices drop and organizations recognize the value of digital imaging.
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“Airports are turning to dvLED displays to deliver a secure and easy-to-use messaging space for advertisers and internal communications, capable of delivering engaging visual content that is not possible with static signage,” said Harvey. “We look forward to using more LG digital display technology in additional airport projects.”
MSP also uses the Omnivex digital signage software platform to create user interfaces for DVLED displays in collaboration with Radiant Technology Group.
“Using the Omnivex platform, we’ve built a proprietary application for MSPs to manage content and streamline workflows for large LG DVLED walls,” said Radiant Technology Group Vice President and Visionary Doug Freitel. “Our digital signage controller creates operational efficiencies with the ability for behind-the-scenes authorized staff to easily and securely configure and schedule graphics, personalized messages and more.”
The new Personal Digital Signage Controller allows MSPs and authorized end users to create automated daily content schedules with one click and deploy new graphics instantly. The airport’s digital signage network synchronizes real-time data and displays updated information, such as new arrival times, without requiring any human intervention or manual intervention.
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“Airport digital display networks previously had multiple brands of displays and content management systems, each requiring maintenance and labor-intensive content updates,” Valencia explained. “One of our main goals during the overhaul was to simplify and standardize as many things as possible, from maintenance to content creation. We used a single supplier for displays (LG) and content management (Omnivex) to ensure seamless continuity across our digital signage network.”