Mastodon profits from fuss around Twitter

Mastodon is seen as one of the better alternatives for anyone turning their backs on Twitter. For the past two weeks, Mastodon – read more about this social network here – has made quite a bit of money from all the hassle that Twitter has endured since its takeover by Elon Musk.

Strong growth, but still a fraction of Twitter

The owner and founder of Mastodon proudly announced this week that the social network now has more than 1 million active monthly users. Almost half a million new users were welcomed in the past two weeks alone. The number of new registrations per hour rose in this period from an average of 70 to several thousands.

This is of course far from being a ‘danger’ for Twitter. I mean, 1 million monthly users versus 250 million daily users. Musk doesn’t have to worry about that for now. Contrary to popular expectations, the new Twitter CEO reported today that the social network has also seen a significant increase in the number of monthly users in the past week.

User shift

Anyway, the fact that Mastodon has suddenly become a lot more popular may of course have to do with the fact that Musk’s arrival at Twitter has made some users decide to ban Twitter. Especially those who are concerned about the tone of tweets (more polarization) and the arrival of (even) more advertisers.

On the other hand, Musk’s policy on Twitter is clearly also causing a new influx of ‘tweeps’.

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