Adding to the collection of interesting color options, LG’s latest refrigerators now feature Pantone’s color of the year 2023.

Seoul, South Korea, December 22, 2022 /PRNewswire/ — LG Electronics (LG) introduces exciting new color options for its new refrigerators with MoodUP software.Offering personalized customer experiences at CES 2023. Collaborated with the world-renowned Pantone Color Institute to create LG’s color-changing refrigerator. Viva Magenta – Pantone Color of the Year 2023 – a bold and fearless crimson red that injects excitement and drama into home interiors and energizes any environment with its dynamic energy.

LG refrigerators with MoodUP feature the 2023 Pantone color Viva Magenta.
LG refrigerators with MoodUP feature the 2023 Pantone color Viva Magenta.

Refrigerators with MoodUP™ introduced at IFA 2022 Berlin a variety of rich and dynamic colors to choose from this September; Offering consumers a convenient way to bring their kitchen back to life when they need a change of mood or refresh. With the launch of Viva Magenta, a stylish addition resulting from LG’s close collaboration with the Pantone Color Institute, the upper door panel of the refrigerator offers a total of 23 beautiful color options. Owners of the 4-Door French Door can mix and match to their satisfaction with more than 190,000 color combinations.

MoodUP users can easily select Viva Magenta and other available colors using LG ThinQ. app. By implementing color-changing LED door panels, LG’s innovative kitchen solution allows consumers to change the look of their refrigerator without the expense and hassle of manually replacing the exterior elements.

For a more traditional look in the kitchen, users can turn off the MoodUP refrigerator’s LED door panel at any time and enjoy the attractive color combination of Lux Gray and Lux ​​White. Timeless, understated, clean and cool, the combination works well with any decor, creating a natural and subtle contrast between the different colored stones.

“Viva Magenta, now awarded Pantone Color of the Year 2023, Refrigerator with MoodUP showcases the convenience and customization of LG’s innovative ThinQ UP appliances,” said. Liu Jae Cheol, president of LG Electronics Home Appliance & Air Solution. “We will continue to develop advanced lifestyle solutions that offer differentiated customer experiences and unprecedented improvements.”

Visitors can check out all of LG’s latest innovations, including the LG InstaView MoodUP Refrigerator with Viva Magenta at the company’s booth (#15501, Las Vegas Convention Center) at CES 2023 January 5-8.

About LG Electronics Home Appliance & Air Solution

LG Home Appliance & Air Solution is a global leader in home appliances, smart home solutions, air solutions and visionary products with LG ThinQ AI. The company creates a variety of solutions with industry-leading core technologies and works to make consumers’ lives better and healthier by developing intelligently designed kitchen appliances, home appliances, HVAC and air purification solutions. Together, these products provide enhanced comfort, superior performance, efficient operation and health benefits. For more information about LG, visit

LG refrigerators with MoodUP feature the 2023 Pantone color Viva Magenta.
LG refrigerators with MoodUP feature the 2023 Pantone color Viva Magenta.

Source: LG Electronics, Inc.


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