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MOUNTAIN VIEW, CA.—LG Ads Solutions announced the worldwide rollout of its proprietary Automatic Content Recognition (ACR) technology to LG TVs.
The upgrade, which replaces legacy technology and deploys the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America and Australia, will help the company better understand the performance of ad campaigns. connected televisions.
This program covers 27 countries in America, Europe, Africa and Australia. ACR, powered by LG Ads Solutions, is already live on LG smart TVs in the US
As of September, LG Ads Solutions became the exclusive provider of all LG CTV inventory and information worldwide.
“This ACR release marks the next major phase of our global CTV advertising business with LG Ads Solutions,” commented CEO Raghu Kodige. “This is a critical moment for brands across four continents to understand the growing reach of traditional linear TV services while reaching cord-cutters and flat-screen viewers who have migrated to OTT services. Now with LG Ads Solutions, global brands can plan, activate and measure CTV ads using industry-leading ACR data to ensure campaign success.”
ACR’s data will help brands understand which TV ads are or aren’t airing in any given household, and how often, the company said.
For brands, this means they can increase frequency levels in low-exposed households, increase frequency caps in over-exposed households, conquer households exposed to competitor ads, and more. It also informs brands and agencies of which households are completely missing out due to disconnection.
The information may be used to measure the effectiveness of advertising.
LG Ads Solutions is already powering CTV campaigns in more than 40 countries around the world. Brands in any country participating in the ACR Broadcasting Program can now start working with LG Ads Solutions immediately to understand their country’s TV viewership in detail to precisely target audience segments and optimize ad reach, frequency and effectiveness. linear and streaming television, the company said.
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