The second annual Future Mission Search invites startups with diverse perspectives and impact-driven solutions to join forces.

SANTA CLARA, CA., September 1, 2022 /PRNewswire/ — The LG Electronics North America Innovation Center (LG NOVA) has opened for its second year. Future mission global search.

Following the successful launch of the program last year, LG NOVA invites companies of all sizes and stages to submit their business ideas for opportunities to partner and grow with LG. Eligible companies will have access to resources and potential investment from LG and Capital Alliance to support the joint business model, as well as concept development and support resources and funding from LG’s global infrastructure and supply chain. The competition for applications opens today.

The 2022 Essay Competition focuses on next-generation business ideas that not only improve the quality of life in emerging industries, but also transform the world for the better for people, communities and the world. The program seeks joint business ideas that companies can develop and build with LG NOVA and participating LG business units.

This year’s focus areas include Digital Health, Metaverse and Gaming, Environmental-Social Governance (ESG) and Electric Mobility, Display Solutions, Smart Lifestyle and Open Innovation, expanding the range of business ideas. In the context of smart lifestyle, LG is looking for innovative solutions for home, work and play. The Open Innovation Track is an open category for emerging industries such as Personal 5G, Next Personal Devices and Digital Media.

The year 2022 Future mission search brings new opportunities to work with LG Home Appliances & Air Solutions, Home Entertainment and Business Solutions, part of LG Electronics. In addition, LG Display was introduced Future mission 2022 to create new opportunities for innovation with startups in your business. LG Display and LG Electronics are both Korean subsidiaries of LG Corporation.

“We are looking for companies, entrepreneurs and innovators with bold ideas that challenge the status quo,” said Dr. Seokwoo Ri, Senior Vice President of Innovation at LG Electronics and head of LG NOVA. “As a global technology company, we see the opportunity to create positive and vibrant communities built around communities that empower people to thrive through the power of technology and innovation.”

Application form opens today, September 1, 2022deadline Thursday, October 6, 2022 11:59 PM Pacific Time. This initial application is the start of an internal evaluation process by the LG NOVA team and will initiate a 3-6 month joint business partnership and growth program.

LG NOVA and the selection team will initially select up to 40 companies to participate in the LG NOVA program in seven areas. During the three- to six-month partnership, the team will continue to work with these companies, providing resources and support and developing new areas of business collaboration and growth. Finalist businesses will have the opportunity to partner with LG to develop their business. During the process, qualifying companies may receive:

  • It depends on the reason 100,000 dollars joint product or concept development,
  • The resources and potential investments of LG Electronics, LG Display and other subsidiaries of LG NOVA can be estimated in the aggregate in millions of dollars; and
  • Work with LG on multi-million dollar partnership development opportunities as new ventures within LG’s global innovation portfolio.

All who qualify will join the LG NOVA Universe, where the NOVA program actively fosters a community of entrepreneurs and startups to create a better future for all.

For details including full terms and conditions for the upcoming second year Future mission For general information on the challenge and the LG NOVA program, please visit


LG NOVA, the North American Innovation Center of LG Electronics, a global innovation leader, is a team focused on bringing external innovation to LG. LG NOVA is located in Santa Clara, California. The center’s mission is to create, develop and grow innovations that will impact the future. Learn more about LG NOVA at

About LG Electronics USA

LG Electronics USA, Inc., headquartered in Englewood Cliffs, USA, is the North American subsidiary of LG Electronics, Inc., a $63 billion global technology and manufacturing innovator. Second United States, LG sells a range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, energy solutions and vehicle components. LG is a 2022 ENERGY STAR® Partner of the Year – Sustained Excellence. The company’s commitment to environmental sustainability and the marketing theme of “Life’s Well-Being” encompass how LG strives for people’s happiness by exceeding expectations today and tomorrow.

Media Contacts:

LG Electronics

Linda Quach
+1 408 903 3045
[email protected]

Madison Miranda
+1 714 609 0828
[email protected]

SOURCE LG Electronics USA


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