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The brand’s new campaign reminds consumers that it’s the first WashTower™ in the industry. is the best and only laundry solution

ENGLEWOOD CLIFFS, NJ, October 25, 2022 /PRNewswire/ — LG Electronics With the LG WashTower™ and expanded product line, LG continues to lead the way in the latest bathroom innovation. Since its launch in 2020, the vertical laundry system has revolutionized the laundry industry with its fully integrated design of separate washers, dryers, all-in-one control panels, advanced artificial intelligence in one space-saving unit, and unprecedented convenience for humans. cooked. . through There is only one tower The campaign emphasizes its position as the best and only solution by introducing a brand trust guarantee.

A guarantee of faith

With an industry-first, space-saving form factor and the best in bathroom innovation, LG is confident that nothing can beat the WashTower™ in design and performance, offering consumers a guarantee of confidence. Until now January 15, 2023LG will refund the purchase price if a customer who purchased a WashTower™ finds a single-unit washing system from another brand for the same or lower price than any basic WashTower™ model.¹

“As a leading brand that addresses unmet consumer needs in the bathroom, we know that the LG WashTower™ is the best single-unit laundry solution on the market, and we want consumers to know that too,” he said. Sandro Ledesma, Senior Product Manager at LG Electronics. “Since launching in 2020, we’ve continued to expand our WashTower™ range each year with smarter technology, new colors and even ventless dryers to meet evolving consumer needs and simplify the home laundry experience.”

Feel why
There is only one tower

Regardless of aesthetic preference, LG has a WashTower™ to complement any home design. LG’s WashTower™ is available now, incorporating a wide range of finishes including graphite steel, black steel, stainless steel and white. Candy apple red and Natural Green allow you to add color to your bathroom just in time for the holiday season. In addition, LG now offers the LG WashTower™ ventless dryer, which features LG Dual Inverter Heat Pump technology to reduce energy consumption by drying at lower temperatures throughout the drying cycle. This LG WashTower™ helps save space through a ductless design that requires less space on the back wall. The ductless design does not require owners to constantly access and clean the back ducts, making this unit particularly attractive for multi-family residential applications.

The unique innovation of laundry

The ENERGY STAR® certified LG WashTower™ offers a full-size dryer above the front washer, extra-large capacity and advanced wash in 30 minutes.² Unlike traditional stacked washing machines, LG’s exclusive Center Control™ panel is located in the center of the appliance, giving users easy access to all functions and features to optimize the washing experience. Showcasing a sleek design and minimalist aesthetic, LG’s WashTower™ takes up half the space and offers a sink, folding table and even extra storage space. The WashTower™ also provides a deeper cleaning with TurboWash™ 360°, which performs large loads in a short time thanks to five jets with variable sprays. ASTHMA & ALLERGY FRIENDLY,³ LG WashTower™ helps households fight allergies with the Allergiene™ wash routine, which goes beyond daily cleaning and uses the power of steam to remove more than 95% of household allergens from fabrics.⁴. Do more than dry — the TurboSteam™ technology in the dryer refreshes clothes, children’s toys, decorative pillows and more between washes.

A smarter laundry solution

Save time and simplify laundry with built-in sensors that use AI technology to detect fabric texture and load size, then automatically select the right wash/dry motion, temperature and more for advanced fabric care. By enabling the Smart Learner feature in the ThinQ app, the WashTower™ will remember user-selected settings from wash temperature to spin speed and drying level, so you don’t have to.⁴ With LG’s exclusive Smart Pairing™, the washer tells your dryer to select the appropriate drying mode, making laundry day easier and simpler. LG’s ThinQ Care analyzes device usage patterns and generates device performance reports to recommend the best recommendations. AI Comprehensive Service proactively communicates with the homeowner when potential service issues are detected to ensure LG products are always performing at their best.

The new WashTower™ color models are available here LG.com Retailers nationwide starting at 1899 dollars. For more information on LG’s WashTower™ range and confidence guarantee, visit https://www.lg.com/us/promotions/washtower-confidence-guarantee.

¹Refunds will be made in the form of a physical Visa Prepaid card. Who are the first 50 users? (a) claim that you have purchased an eligible LG WashTower™ product. October 20, 2022 and January 15, 2023 (the “Program Period”) and (b) may receive a refund equal to the amount paid to LG WashTower if a comparable unit of washer dryer with the same features is found at the same or lower price. ™ (before tax, shipping and handling) subject to the terms and conditions set forth herein.
² Based on certification by the Asthma and Allergy Foundation of America (AAFA). The ASTHMA AND ALLERGY SUFFERER Mark is a registered trademark of the ASTHMA AND ALLERGY FOUNDATION OF AMERICA and ALLERGY STANDARDS LTD.
³ Based on certification by the Asthma and Allergy Foundation of America (AAFA).
⁴ When selecting a normal cycle on the control panel.

About LG Electronics Home Appliance & Air Solution

LG Electronics USA, Inc., headquartered in Englewood Cliffs, USA, is the North American subsidiary of LG Electronics, Inc., a $63 billion global technology and manufacturing innovator. Second United States, LG sells a range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, solar energy solutions and vehicle components. LG has been named an ENERGY STAR® Partner of the Year seven times. The company’s commitment to environmental sustainability and the marketing theme of “Life’s Well-Being” encompass how LG strives for people’s happiness by exceeding expectations today and tomorrow. www.LG.com.

Media Contacts:

LG Electronics USA
JL Lavina
[email protected]
917 386 4213

Devin Doyle
[email protected]
770 653 7239

SOURCE LG Electronics USA