Rounding out another week of news and headlines from Cupertino, this week’s Apple Loop includes disappointing iPhone 15 picks, confirmed iPhone 14 issues, potential iPhone SE cancellation, the Mac Pro’s days may be over, a major update to AirTags, Apple Watch Ultra stress test and Apple’s search engine plans.
The Apple Loop is here to remind you of some of the many discussions that have taken place around Apple over the past seven days (and you can read my weekly digest of Android news here on Forbes).
Disappointing iPhone 15 design choices
While Apple continues to work on its own 5G modem, and in turn can control that part of the supply chain and adapt the design to iOS, the upcoming iPhone 15 design appears to continue to use Qualcomm’s 5G technology:
“DigiTimes (opens in new tab)” Industry sources claim that Apple has placed a significant order for the iPhone 15 series of 5G modems, as well as radio frequency (RF) chips, made by Qualcomm’s TSMC. The specific 5G modem is believed to be the Snapdragon X70 that was announced earlier this year, but the catch is that it’s not Apple’s own modem design.
Apple confirms iPhone 14 screen issues
Apple has confirmed that the screen issue with horizontal lines appearing at power-on is not a hardware issue and may be fixed in the next software update, so those experiencing the problem can rest easy. While Apple hasn’t confirmed the timing of the software fix:
“If you’ve found your iPhone 14 showing horizontal lines on the screen when waking from sleep or starting up, Apple says to rest easy: it’s not a hardware problem. The bug – which mainly affects the iPhone 14 Pro Max. It seems to be a software issue, so just waiting for an iOS update to fix it…”
Your next iPhone SE may never arrive
Apple’s fourth-generation iPhone SE appears to be at risk, according to the latest industry reports. It was previously expected in 2024 and will feature the first ‘full screen’ design for the budget SE range. iPhone SE is now at risk of cancellation:
“[Analyst MIng-Chi Kuo] It also said that the full-screen design that Apple has in mind for the iPhone SE 4 will require higher costs and selling prices, so Apple may need to “reconsider product positioning and return on investment” for the iPhone SE 4. Reducing unnecessary product development. The spending will also help Apple deal with “the challenges of a global economic recession in 2023,” according to Kuo.
Have we seen the last of the Mac Pro?
The Mac Pro is running late. Too late. But is it necessary? Andrew Cunningham argues that Apple needs to charge the Mac Pro in a way that was noticeably absent from previous models. And if it’s not going to do that, then the Mac Pro should be loudly and definitely canceled:
“The Mac Studio is probably the single best argument against the existence of the Mac Pro. It’s Apple’s first truly new Mac design of the silicon era, and it takes full advantage of the M1 (and soon, hopefully, M2) series. Performance and power efficiency. It’s a small, Incredibly efficient, runs relatively cool and quiet, and manages to outperform 2019 Mac Pro max configurations in many workloads for less money.
An important AirTags update
Apple has updated the AirTag software with a number of personal security improvements, including warnings if an unknown AirTag is following you. This solves the issue of tracking someone with an AirTag – the update not only allows for accurate tracking on the AirTag, but also makes it sound its alert:
“…if you have the recently released iOS 16.2, you can now take advantage of enhanced protection against malicious AirTag users. That’s because Apple released Firmware Update 2.0.24, which enables the Precision Finding feature to “detect an unknown AirTag” if it detects one moving around with you.
How ultra is ultra?
The Apple Watch Ultra may be stylish, but it’s built to be tough. how tough Victoria Song found out through various tests of Apple’s wearable in the great, dangerous, rugged outdoors:
“The $799 Ultra was billed as the Apple Watch for outdoor adventurers and triathletes. So we’ve spent the last three months developing a series of mini-reviews that target a few of the Ultra’s features.”
One area where Apple is still dependent on third-party vendors is search. Creating the equivalent of Bing or Google Search is no small task, but it’s not something Apple is ignoring:
“The team is still four years away from launching a direct replacement for Google Search, as a team member told The Information. Even though Google pays Apple about $15 billion a year to remain Apple’s default search engine. For devices, Apple The development of domestic competitor Google Search may increase its leverage in periodic negotiations with Google on the deal.
Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any future coverage. You can read last week’s Apple Loop here , or this week’s edition of the Loop’s sister column, Android Circuit , also available on Forbes.