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Skift Take
Hotels are investing heavily in guest technology as consumers demand convenience, personalization and a frictionless experience. LG Hospitality Solutions’ new guide includes case studies, product solutions and creative ideas to show how high-performance TVs can improve hotel efficiency and enhance the guest experience.
LG
As demand for travel returns, hospitality brands, from major global brands to small independent hotels, are looking for new ways to enhance guest experience, drive loyalty and drive results.
Hotels are meeting the demands of today’s increasingly competitive environment by delivering the seamless points of communication that guests have come to expect from the pandemic. A recent study by Hotel Technology found that 73 percent of surveyed guests are more likely to return to a hotel that meets their technology needs, underscoring the importance of technology in guest satisfaction.
Television screens are one of the most visible pieces of technology in any hotel, and LG Hospitality Solutions is a key differentiator with 60 percent of the US in-room TV market, but hospitality decision makers need to think about more than just in-room entertainment. Designed for hospitality, TV screens can improve hotel efficiency and enhance the guest experience both in-room and in public areas such as lobbies, bars and conference rooms.
With today’s high-performance TVs and HTML5-based tools, hotels and cruise ships can create interactive displays to promote amenities, activities and services. Beyond hardware, it’s important to work with a team that provides ongoing service and support.
“Display technology enables hospitality brands to create branded environments, support messaging and wayfinding, and transform spaces into entertainment venues or advanced meeting and event spaces,” said Michael Kosla, vice president of hospitality sales at LG. “Display technology can be a versatile and powerful tool for improving guest experience, improving commercial performance and optimizing operations.”
This guide from LG Hospitality Solutions provides hospitality decision makers with the tools and resources they need to enhance the guest experience through an ecosystem of advanced display technologies – from in-room TVs to digital signage systems in public spaces, front-of-house laptops, bars and conference rooms. LED systems.
“Our newsletter features the most exciting applications, innovations and ideas that LG is working on every two months,” said Kosla. “We showcase how display technology is being used to create better business and guest experiences through partner stories, Jeff Borman’s amazing third-party column, information on new products and programs, and case studies from some of the smartest people in hospitality. .”
In this guide you will find:
- Case studies of LG’s recent partnerships with Virgin Voyages and Omni PGA Frisco Resort
- Introducing Pro:Centric, LG’s interactive hotel management solution
- Tips for managing the in-room experience
- Description of the new smart display product
- Comparison chart showing consumer and commercial TV
The content was created by LG Hospitality Solutions and SkiftX, Skift’s branded content studio.
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