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After years of recalls troubling warranty costs, Ford hired former JD Power VP Josh Halliburton as executive director of quality in March of this year. In November, Halliburton got a new boss, Ford to replace Stuart Rowley, with Jim Bombick in the role of Chief Change and Quality Officer to execute long-standing product development. After only being called audibly, it’s going to take time for Ford to execute the play. ford authority Reports that when CEO Jim Farley recently spoke to Ford’s Retired Engineering Executives (FREE) group, he told them, “Getting quality right is my No. 1 priority … It’s the most important initiative in the entire company.” And it’s going to keep going.” Take several years.”
Farley has been on the mission for a few years already, and things couldn’t be much better now that he officially became Ford’s CEO on October 1, 2020. One of the pillars of his company’s strategy was to improve quality. According to detroit free press Figures show Ford Motor Co. spent $3.923 billion in warranty costs for the 4.19 million cars it sold globally in 2020, nearly $2 billion more than GM in a year where auto factories were shut for two months. consumer ReportsThe annual reliability study ranked the Ford brand 22nd out of 26 automakers in 2020, with Lincoln ranked 26th in cabooses. In 2021, things got even worse, with Ford spending $3.952 billion on warranty claims for 3.94 million cars sold — and a massive improvement over those two years in 2018 and 2019. Ford climbed two places Ten millionLincoln finished last in the credibility poll. Slightly mixed this year, Lincoln moves to 10th Ten million survey, Ford ranked 18th, the same position it held in 2021, and both brands Ten millionBrand Report. However, Ford has had 46 recalls covering 6.8 million vehicles during the first seven months of this year, more than triple that of the next brand Tesla, nearly five times that of GM in third. And Ten million Bread-and-butter models like the Explorer and F-150 are below average for reliability, so is the in-demand Mustang Mach-E, and adds, “All other Fords are average.”
As Farley told the engineers, “We haven’t lost [quality] in just a year or two,” and as everyone who’s been sick knows, it almost always takes longer to recover than to get sick. Ford’s bottom line. This time, it’s clearly about Job One. was in. “Until we fix the quality,” he told the engineers, “nothing else matters.”
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