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Apple is offering small and medium businesses up to 10 percent off 14- and 16-inch MacBook Pro models to boost Mac sales during the holiday quarter, it said. Bloomberg. It’s a bigger discount than it usually offers for businesses, with Apple describing the deal as a “very special Mac campaign.”
Speaking at the October earnings call, Apple CFO Luca Maestri said that Apple expects Mac revenue to “decline substantially” annually between October and December.
Mac sales will decline because in 2021, Apple had a new line of Macs that included the 14- and 16-inch MacBook Pro models. In 2022, there are no Mac updates planned for the final months of the year, and nothing available to trigger holiday sales.
Apple updated the MacBook Air and 13-inch MacBook Pro in June, but the 14- and 16-inch MacBook Pro models won’t see an update until 2023. Apple also hasn’t updated the iMac, Mac mini, or Mac Pro. year.
The launch of the MacBook Air in June led to significant Mac sales in the fourth fiscal quarter of 2022, with Macs responsible for $11.5 billion in revenue, but clearly won’t be enough of a boost for 2021 MacBook Pro sales.
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